B.F. SCOTT
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Full of Ideas

10/18/2025

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Hello Dreamers✨
I've been busy these past couple of weeks and not with writing or editing a single word. Instead, I’ve gone down the rabbit hole of marketing research including social media, newsletters, sales platforms, vlogs, and podcasts. I’ve been experimenting in Canva, creating banners, headers, newsletters, and website pages. When I focus on something, I tune out everything else. My poor husband.
 
One of the biggest projects I tackled was setting up my newsletter and figuring out the email service I would use to send it. The two images above are part of that project. The top left image is for the welcome page subscribers receive after signing up, and the top right image is for the monthly newsletter. Each month’s issue will also be uploaded to the newsletter page on my website so visitors can read it, or new subscribers could catch up if they signed up after the scheduled email date. While the one posted on the website may look identical to the emailed, there will be differences. If I do giveaways, offer discounts, or come up with any other brilliant ideas, those will be published on the email that is sent out to my subscribers.
 
It’s often said that one of an author’s greatest tools is their newsletter and their readers. Until recently, I had never had one and wasn’t sure what to include. Then I thought of Dottie. I am contemplating a vlog to discuss the 'ah ha' moment I came up with her. Dottie is an author assistant avatar named Dottie Grimble. Dottie writes the first page of each letter, and I follow with the second. Dottie will help share behind-the-scenes updates and talk things up in a lighthearted way that I hope brings a smile. Short, fun, and hopefully something my subscribers look forward to.
 
I’ll be returning to my writing and editing on Monday. The October issue will go out later this week. My plan is to email the newsletter the first of every month. If you’d like to stay up to date, subscribe to the newsletter and it will arrive in your inbox automatically at the beginning of each month. To sign up, go to the Newsletter page and scroll to the bottom.
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I hope to hear from you soon!

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